RIP, Buck.
I grew up in Oklahoma City, and when I was a kid in the mid sixties, Buck Owens had a local TV show there. It was sponsored by Mathis Brothers Furniture, a furniture store whose tagline was "The Workin' Mans Friend". Their store is now a chain, and their grandkids are running it, but they had a great music show back then! Even though it was a local show, Buck Owens took it nation wide through syndication.