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What is your business doing to promote Black Friday and increase business?

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As our first year in a brick and mortar business, I am curious as to how some of your professional store owners promote and take advantage of the flurry of spending the day after Thanksgiving?  We are going to try to do the same as the big box boys and tempt everyone to come out at midnight for our best deals, with hourly deals and giveaways throughout the wee hours of the morning.  Anyone have any advice?  What are my fellow business owners doing in the Dallas area?

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