GoGORILLA will place sleek "Traffic" stickers on the face of dollar bills and deliver them to upscale bars, restaurants and nightclubs throughout Los Angeles and New York. The bills will then be circulated by bartenders to their patrons as change for purchases.
"We are extremely excited about this campaign, which is one of our most outrageous yet," says Alan Wolan, President of GoGORILLA Media. "We are completely supportive of a brand like USA Network reaching out in an unusual and unexpected fashion to upscale movie enthusiasts".
Michael Dare, Director of Promotion at USA Network, agreed: "Advertising on money delivers the exact type of daring media concept we first envisioned for "Traffic". The themes of the miniseries include the illegal trafficking of drugs, weapons, and humans, all for financial gain. Therefore there is a natural connection with advertising on actual money. The medium fits the message."
Founded in 2001 with the mission to "bombard and overwhelm consumers with advertising messages as they go about their daily lives," GoGORILLA seeks to inject advertising into life's most mundane experiences.
In advanced field-testing performed with the branded bills, consumers noticed the stickers over 95% of the time and read them to see what they were all about. 54% of those noticing the sticker left it on the bill and passed it on to someone else. "There is no better way to achieve pass along of an advertising message than advertising on money," says Alan Wolan from GoGORILLA.
The campaign will run through the premiere of "Traffic: The Miniseries" on USA Network January 26th.
I like this one ... what do you think?