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The New Deal


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#1 Guest_publisher_*

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Posted 04 January 2006 - 10:20 PM

Paulding.com has a New Deal.

BIGGER ADS, BOLDER ADS, BETTER ADS

Paulding.com delivers over 3.2 million ads a month. Our average daily delivery is over 110,000 banners and some days we've had as many as 165,000 banner ads run (hot news). This created for us a problem, particularly at our open advertising rate of $10.00 per thousand banners. The problem is we didn't have a fixed number of banners to sell making it possible to not only overbook, but underbook sales. We solved the problem by selling shares of the daily inventory on a weekly or monthly basis.

Each share is but a percentage of the daily number of ads delivered. Think of it this way, if there are 100,000 banners available on a single day and there are 50 advertisers interested in those banners, each advertiser would have a share of 2,000 banners. If an advertiser wants stronger presentation, they could buy two shares and have 4,000 banners. FYI, at $10.00 per thousand, over the course of the month, an advertiser would be getting 60,000 banners or $600 worth of banners for $50.00.

Regardless, of whether there are 20 or 50 or 100 advertisers, this 'share' approach gives each advertiser the most number of banners we can each and every day. It is the fairest way yet devised to distribute the pcom inventory because:

1. All advertising is local.

2. All advertisers share all available banners each day and each month based on a share system.

3. Rate integrity is absolute because each share is sold at a fixed price.

4. A monthly share costs but $49.95/mo.

5. A weekly share costs $25.00

The NEW DEAL begins January 23, 2006.

CALL 770-505-8544 TO RESERVE YOUR SHARE

Check out our print presentation on the New Deal (attached)Attached File  newdealpcomtabfin.pdf   1.11MB   145 downloads

#2 Arcaidy

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Posted 10 January 2006 - 02:43 PM

QUOTE (publisher @ Jan 4 2006, 11:20 PM)
Paulding.com has a New Deal.

Beginning Monday, January 23, 2006:

1. All advertising is local.

2. All advertisers share all available banners each day; each month based on a share system.

3. Rate integrity is absolute because each share is sold at a fixed price.

4. A monthly share costs but $49.95/mo.

5. A weekly share costs $25.00

The NEW DEAL begins January 23, 2006.



Thats a pretty cool idea. Can normal people buy a share as well? Say I want to advertise a wedding or something like that??
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#3 ericschief

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Posted 10 January 2006 - 03:55 PM

QUOTE (Arcaidy @ Jan 10 2006, 03:43 PM)
Thats a pretty cool idea. Can normal people buy a share as well? Say I want to advertise a wedding or something like that??



Why not - it's a month at a time thingy, right???

#4 Guest_publisher_*

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Posted 19 January 2006 - 03:11 PM

We can also do weekly for events for $25.00!

Got one ready to start on Monday!

pubby

#5 Lady Raider

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Posted 19 January 2006 - 03:25 PM

Yep I have noticed those BIG ads:
"The most dangerous place in the world to be is "Between a Mother and her Child"

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In Loving Memory of My Daddy and Mama
3-29-08
and 10-24-2012


*say what you mean, and mean what you say*



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