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mimosaflower

Name change of pancake place

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Kind of a dumb move in my opinion, but, whatever. I go to IHOP for their breakfast. If they're going to make this move their burgers better be above average.

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That's an expensive summer promotion.

Only one store is changing signage. Everything else is advertising and in store banners and such. Just a big time advertising campaign.

 

They already had burgers. Just now new and improved.

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I wouldn't be surprised.

 

 

They are going to regret this move!

Uh huh.

 

When is the last time you had a public conversation about IHOP? Saw one? Imagined that you might see one even?

So far, so good.

Burgers anyone?

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From Fox News, so that'll make it real news (joking). Next to last paragraph.

http://www.foxnews.com/food-drink/2018/06/11/ihop-or-ihob-debuting-new-burger-menu-following-much-publicized-name-change.html

"As for the restaurant’s name change, IHOP said its new moniker will be in effect for “the time being.” A representative for the brand also confirmed that only its flagship location, in Los Angeles, Calif., will be rebranded as an “IHOb” in honor of the launch. All other restaurants will feature IHOb-themed elements within, but retain their original signage, for at least the length of the "summer campaign."

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