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Name change of pancake place


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#1 mimosaflower

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Posted 11 June 2018 - 08:39 AM

IHOP is becoming IHOB. The b stands for burgers.

#2 juleebella

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Posted 11 June 2018 - 09:34 AM

Kind of a dumb move in my opinion, but, whatever. I go to IHOP for their breakfast. If they're going to make this move their burgers better be above average.
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#3 JSC

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Posted 11 June 2018 - 11:04 AM

I saw this on the news, they said it is temporary 



#4 Blunt Trauma

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Posted 11 June 2018 - 11:09 AM

summer promotion


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#5 juleebella

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Posted 11 June 2018 - 11:42 AM

summer promotion


That's an expensive summer promotion.

#6 Blondiega1

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Posted 11 June 2018 - 12:31 PM

New Coke comes to mind.


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#7 juleebella

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Posted 11 June 2018 - 12:34 PM

New Coke comes to mind.


That is exactly what I thought of!

#8 Blunt Trauma

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Posted 11 June 2018 - 12:38 PM

That's an expensive summer promotion.

Only one store is changing signage. Everything else is advertising and in store banners and such. Just a big time advertising campaign. 

 

They already had burgers. Just now new and improved.


Son, don't throw rocks at your Grandma, 'cause she's to old to dodge 'em. - My Dad 1966

#9 Brian

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Posted 11 June 2018 - 12:53 PM

They are going to regret this move!



#10 juleebella

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Posted 11 June 2018 - 01:00 PM

They are going to regret this move!


I wouldn't be surprised.
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#11 Blunt Trauma

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Posted 11 June 2018 - 01:50 PM

I wouldn't be surprised.

 

 

They are going to regret this move!

Uh huh.

 

When is the last time you had a public conversation about IHOP? Saw one? Imagined that you might see one even?

So far, so good.

Burgers anyone?


Son, don't throw rocks at your Grandma, 'cause she's to old to dodge 'em. - My Dad 1966

#12 Lady Raider

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Posted 11 June 2018 - 01:58 PM

lawd have mercy 


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#13 Blunt Trauma

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Posted 11 June 2018 - 01:58 PM

From Fox News, so that'll make it real news (joking). Next to last paragraph.
http://www.foxnews.c...ame-change.html
"As for the restaurant’s name change, IHOP said its new moniker will be in effect for “the time being.” A representative for the brand also confirmed that only its flagship location, in Los Angeles, Calif., will be rebranded as an “IHOb” in honor of the launch. All other restaurants will feature IHOb-themed elements within, but retain their original signage, for at least the length of the "summer campaign."
Son, don't throw rocks at your Grandma, 'cause she's to old to dodge 'em. - My Dad 1966

#14 cptlo306

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Posted 11 June 2018 - 05:06 PM

They did a great job getting people to talk about them.  Question is if it'll result in more business.


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