The money stays local, to support other local businesses. When you purchase at a large chain, much of that money goes to the corporation, which is usually not based here. When you do business with a small, local business owner, your dollars support the local tax base, and much of the money stays in the area, to be churned repeatedly by dozens of subsequent purchases.
There's also the personal service that a person gets from dealing with local merchants. The issue of accountability is a major factor when it comes to special events. With a major corporation, an employee can always blame another area of the company when something goes wrong. A small business owner is accountable, personally, for your satisfaction. At King Tux Rentals, we have a perfect record of satisfying the customer. No large chain store can make that claim for any of its individual locations. Whenever you make your plans to shop - consider the small business owner and the value that the business brings to the community and to the local economy!