All the while, the price stayed at a nickel. Part of Coke's problem was the cost of replacing
vending machines that accepted only nickels--
and the fact that the alternative, dimes, represented a 100 percent price hike.
(The boss of Coca-Cola wrote to his friend President Eisenhower in 1953 to suggest,
in all seriousness, a 7-and-a-half-cent coin.)
In commemoration of this great product Chicken World is offering 5¢ Coke for this
Friday and Saturday Only. So come try some great Chicken, a Coke and a Smile!





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